Every service is executed on your behalf — fully branded to you, delivered to your clients, and designed to keep you present long after the closing table.
Why Vesta
Not just postcards.
A complete relationship strategy.
Wise Pelican sends postcards. Vesta builds relationships.
Every piece is custom designed — not a template that 500 other agents in your market are already using. Your postcards, letters, brochures, and cards look premium, intentional, and unmistakably yours.
Completely Done for You
You don't log in. You don't upload files. You don't chase deadlines. Vesta handles every detail from design to delivery — every single month — without you lifting a finger.
Branded to You
Your clients will never know Vesta exists. Every touch — every card, every mailer, every gift — looks and feels like it came directly from you. Your name. Your brand. Your relationship.
Real Handwritten Cards
Not printed. Not a handwriting font. Real pen on paper, written by hand for every milestone. In a world of automation, nothing stands out more than something genuinely human.
Consistent Without Effort
The #1 reason agents fail at farming is inconsistency. Life gets busy and the mailers stop. With Vesta, they never stop — because you're not the one sending them.
A Complete System
Loyalty and Territory work together as one cohesive strategy — not two disconnected tools. Vesta is the only service that covers past clients and new prospects under one roof.
1
Referral covers your plan for the year
How to Choose
Path One
Keep the clients
you have.
For your past clients, sphere of influence, and everyone who already knows and trusts you. Keep those relationships warm, personal, and referral-ready — so the people who already know you never forget you and send everyone they know straight to you.
Start with
Loyalty · Add Gifted
Path Two
Capture the clients
you want.
For homeowners in a neighborhood you want to own. Territory puts your name in front of people who don't know you yet — consistently, professionally, and on a schedule that builds recognition and trust over time.
Start with
Territory
The most successful agents do both — and Vesta makes it effortless.
The Vesta Philosophy
A client touched consistently
is a client for life.
Research shows that most agents lose repeat business not because they did a bad job — but because they went quiet after closing. Consistent, meaningful touches keep you present, personal, and impossible to forget. Vesta handles the scheduled touches. You handle the personal ones. Together, you build a client for life.
Vesta Handles
Handwritten milestone cards · Seasonal pop-by gifts · Monthly mailers · Relationship reminders · Content & design
You Add the Personal Touch
Phone calls · Text check-ins · Direct messages · Client appreciation events · Social media engagement · Personal emails
Gifted
Seasonal pop-by visits with a curated gift, hand delivered to your clients on your behalf
Seasonal · 4 Visits Per Year · Billed Quarterly
4 touches / year
Seasonal Pop-By
One visit each season — your clients receive a personal visit with a small curated gift at their door. Sourced, packaged with a personalized branded tag, and hand delivered by Vesta on your behalf.
Billed quarterly
| Clients | Per Quarter |
|---|
| 15 clients | $300 |
| 25 clients | $500 |
| 50 clients | $1,000 |
*Additional pop-by clients can be discussed on a case by case basis — contact
[email protected]Monthly · 12 Visits Per Year · Billed Monthly
12 touches / year
Monthly Pop-By
A pop-by visit every single month — twelve gifts and twelve hand deliveries a year. Maximum presence, maximum memorability.
Billed monthly
| Clients | Per Month |
|---|
| 15 clients | $300 |
| 25 clients | $500 |
| 50 clients | $1,000 |
*Additional pop-by clients can be discussed on a case by case basis — contact
[email protected]Gift options will be presented upon ordering — at least 3 curated seasonal options will be provided to choose from. Custom branded items can also be ordered; additional cost may apply.
All Gifted pricing reflects Full Service — gift included, packaged with a personalized branded tag, and hand delivered by Vesta.
Loyalty
Turning your past clients into a consistent source of referrals and repeat business
75 touches / year at 25 clients
Handwritten Notes
Real cards, written by hand and sent to your clients on every occasion that matters. Card and postage included.
Billed monthly
Occasions Covered
Handwritten birthday card
Handwritten wedding anniversary card
Handwritten home anniversary card
Additional celebratory milestones can be added upon special request
| Plan | Clients | Notes / Year | Per Month | Per Note Value |
|---|
| Starter | 25 clients | ~75 notes | $75 | ~$12 / note |
| Growth | 50 clients | ~150 notes | $130 | ~$10 / note |
| Premier | 100 clients | ~300 notes | $200 | ~$8 / note |
Monthly subscription — billed the same day each month. Cancel at any time. Each note is written by hand, addressed, stamped, and mailed on your behalf. Card and postage included.
Standalone · Monthly
12 prompted touches / year
Relationship Reminders
Every month we send you a personalized prompt for each client — who to call, who to text, and what to say. You make the connection. We make sure it never gets missed.
Billed monthly
Monthly personalized call prompts
Monthly text message suggestions
Client milestone alerts
Suggested talking points per client
| Clients | Per Month |
|---|
| 25 clients | $75 |
| 50 clients | $125 |
| 100 clients | $200 |
Best Value · Bundle · Monthly
87 touches / year at 25 clients
The Loyalty Bundle
Handwritten Notes and Relationship Reminders together — the complete system for turning past clients into referral sources. Save 10% vs standalone pricing.
Billed monthly
Everything in Handwritten Notes
Everything in Relationship Reminders
10% savings vs standalone
Single unified client list
| Clients | Per Month | You Save |
|---|
| 25 clients | $245 | $30 / mo |
| 50 clients | $450 | $50 / mo |
| 100 clients | $810 | $90 / mo |
Territory
Building consistent presence and name recognition in your neighborhood farm area
Monthly
12 touches / year per home
The Mailer
A professionally designed mailer — postcard, letter, or brochure — delivered to every home in your farm area every month. Content rotates from our template library. You approve, we handle design, print, and postage.
Billed monthly
| Farm Size | Per Month |
|---|
| 100 homes | $250 |
| 250 homes | $450 |
| 500 homes | $500 |
| 1,000 homes | $900 |
Monthly + Seasonal · Best Value
16 touches / year per home
The Mailer + Gifted
Everything in The Mailer plus four seasonal Gifted pop-by visits to your farm area each year. Monthly visibility in the mailbox and a personal presence at the door.
Billed monthly
Everything in The Mailer
Four seasonal pop-by visits per year
| Farm Size | Setup Fee | Per Month |
|---|
| 100 homes | $150 | $600 |
| 250 homes | $150 | $1,000 |
| 500 homes | $150 | $1,600 |
| 1,000 homes | $150 | $2,800 |
One-time setup fee covers farm area list purchase, address verification, account setup, route mapping, and first postcard design. This package includes everything — monthly mailers and four seasonal pop-by visits are bundled into one monthly price.
Mailer Content Library — Choose Format & Topic Each Month
Choose Your Format
PostcardLetterBrochure
Choose Your Topic
Personal Letter from AgentAgent IntroductionLocal Market DataJust ListedJust SoldOpen HouseSeasonal TipsCommunity NewsletterHome Maintenance GuideLocal Business SpotlightHoliday GreetingReal Estate Q&A
The Personal Letter is ghostwritten by Vesta in the agent's voice — a rare human touch that sets them apart from every other mailer in the mailbox. Available as a beautifully designed letter in an envelope or as a premium postcard.
Design, print, and postage are included in all Territory mailer pricing.
Fill the Gaps
Vesta handles the consistent touches. Add these personal moments to build a client for life.
Monthly
Personal Check-In
Send a quick personal text · Leave a voicemail just to say hello · Comment on a client's social media post · Share a local article they'd enjoy
Quarterly
The Personal Call
Call each client personally · Ask how the home is treating them · Share a neighborhood market update · Ask if they know anyone looking to buy or sell
Annually
Client Event
Host a client appreciation event · Pie giveaway at Thanksgiving · Summer BBQ · Holiday party · Movie night · Cookie decorating
The Complete Touch Formula
Vesta touches + your personal moments = a client who never forgets your name, never uses another agent, and sends everyone they know straight to you.
Data Privacy & Confidentiality
All client information, contact data, and proprietary lists shared with Vesta remain the exclusive property of the agent. Vesta will never release, sell, share, or use your client data for any purpose other than executing your agreed services. Your clients are yours. Always.